About us

Hi! We're Luc and Doortje, and we live together in the heart of Amsterdam. Besides being lovers, we're also business partners.
Four years ago, the first Christmas business idea was born: Sattie in the Tree. The company took off like a rocket, received a ton of media attention, and sold out quickly. So, it was high time for the next step: the Yup in the Tree collection!
Life as a true yuppie (young urban professional) in Amsterdam provided ample inspiration for our new collection. Oatmeal cafes, Esma cafes, cargo bike moms, and paddle courts are all around you.